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You are not a client but would like to have more information about Societe Generale Private Banking? Please fill in the form below.

Local contacts

France: +33 (0)1 53 43 87 00 (9am - 6pm)
Luxembourg: +352 47 93 11 1 (8:30am - 5:30pm)
Monaco: +377 97 97 58 00 (9/12am - 2/5pm)
Switzerland: Geneva +41 22 819 02 02
& Zurich +41 44 218 56 11 (8:30am - 5:30pm)

You would like to contact us about the protection of your personal data?

Please contact the Data Protection Officer of Societe Generale Private Banking France by sending an email to the following address:

Please contact the Data Protection Officer of Societe Generale Luxembourg by sending an email to the following address:

For customers residing in Italy, please contact BDO, the external provider in charge of Data Protection, by sending an email to the following address:

Please contact the Data Protection Officer of Societe Generale Private Banking Monaco by sending an email to the following address:

Please contact the Data Protection Officer of Societe Generale Private Banking Switzerland by sending an email to the following address :

You need to make a claim?

Societe Generale Private Banking aims to provide you with the best possible quality of service. However, difficulties may sometimes arise in the operation of your account or in the use of the services made available to you.

Your private banker  is your privileged contact to receive and process your claim.

 If you disagree with or do not get a response from your advisor, you can send your claim to the direction  of Societe Generale Private Banking France by email to the following address: or by mail to: 

Société Générale Private Banking France
29 boulevard Haussmann CS 614
75421 Paris Cedex 9

Societe Generale Private Banking France undertakes to acknowledge receipt of your claim within 10 (ten) working days from the date it is sent and to provide you with a response within 2 (two) months from the same date. If we are unable to meet this 2 (two) month deadline, you will be informed by letter.

In the event of disagreement with the bank  or of a lack of response from us within 2 (two) months of sending your first written claim, or within 15 (fifteen) working days for a claim about a payment service, you may refer the matter free of charge, depending on the nature of your claim, to:  


The Consumer Ombudsman at the FBF

The Consumer Ombudsman at the Fédération Bancaire Française (FBF – French Banking Federation) is competent for disputes relating to services provided and contracts concluded in the field of banking operations (e.g. management of deposit accounts, credit operations, payment services etc.), investment services, financial instruments and savings products, as well as the marketing of insurance contracts.

The FBF Ombudsman will reply directly to you within 90 (ninety) days from the date on which she/he receives all the documents on which the request is based. In the event of a complex dispute, this period may be extended. The FBF Ombudsman will formulate a reasoned position and submit it to both parties for approval.

The FBF Ombudsman can be contacted on the following website: or by mail at:

Le Médiateur de la Fédération Bancaire Française
CS 151
75422 Paris CEDEX 09


The Ombudsman of the AMF

The Ombudsman of the Autorité des Marchés Financiers (AMF - French Financial Markets Authority) is also competent for disputes relating to investment services, financial instruments and financial savings products.

For this type of dispute, as a consumer customer, you have therefore a choice between the FBF Ombudsman and the AMF Ombudsman. Once you have chosen one of these two ombudsmen, you can no longer refer the same dispute to the other ombudsman.

The AMF Ombudsman can be contacted on the AMF website: or by mail at:

Médiateur de l'AMF, Autorité des Marchés Financiers
17 place de la Bourse
75082 PARIS CEDEX 02

The Insurance Ombudsman

The Insurance Ombudsman is competent for disputes concerning the subscription, application or interpretation of insurance contracts.

The Insurance Ombudsman can be contacted using the contact details that must be mentioned in your insurance contract.

To ensure that your requests are handled effectively, any claim addressed to Societe Generale Luxembourg should be sent to:

Private banking Claims department
11, Avenue Emile Reuter
L-2420 Luxembourg

Or by email to and for customers residing in Italy at

The Bank will acknowledge your request within 10 working days and provide a response to your claim within 30 working days of receipt. If your request requires additional processing time (e.g. if it involves complex research), the Bank will inform you of this situation within the same 30-working day timeframe.

In the event that the response you receive does not meet your expectations, we suggest the following:

Initially, you may wish to contact the Societe Generale Luxembourg Division responsible for handling claims, at the following address:

Corporate Secretariat of Societe Generale Luxembourg
11, Avenue Emile Reuter
L-2420 Luxembourg

If the response from the Division responsible for claims does not resolve the claim, you may wish to contact Societe Generale Luxembourg's supervisory authority, the “Commission de Surveillance du Secteur Financier”/“CSSF” (Luxembourg Financial Sector Supervisory Commission):

By mail: 283, Route d’Arlon L-1150 Luxembourg
By email:

Any claim addressed to Societe Generale Private Banking Monaco should be sent by e-mail to the following address: or by mail to our dedicated department: 

Societe Generale Private Banking Monaco
Middle Office – Service Réclamation 
11 avenue de Grande Bretagne
98000 Monaco

The Bank will acknowledge your request within 2 working days after receipt and provide a response to your claim within a maximum of 30 working days of receipt. If your request requires additional processing time (e.g. if it involves complex researches…), the Bank will inform you of this situation within the same 30-working day timeframe. 

In the event that the response you receive does not meet your expectations, we suggest to contact the Societe Generale Private Banking Direction that handles the claims by mail at the following address: 

Societe Generale Private Banking Monaco
Secrétariat Général
11 avenue de Grande Bretagne 
98000 Monaco

Any claim addressed to the Bank can be sent by email to:

Clients may also contact the Swiss Banking Ombudsman:


The new expectations of Private Banking clients as seen from Switzerland

For clients and their private bankers, 2022 will undoubtedly have represented a major paradigm shift. During the previous decade, interest rates and inflation remained at historically low levels. However, the global pandemic, successive measures to safeguard economies and the war in Ukraine precipitated the return of inflation and a rise in interest rates almost everywhere in the world, with prices rising by 2.8%(1) in Switzerland and the SNB(2)'s key rate rising from -0.80% to +1.00% over 2022(3)

In these unusual conditions, private bankers are facing a significant and legitimate change in their clients' expectations, whether in terms of the sophistication, diversification, or customisation of their offering.

A growing demand for sophistication

Traditionally, banks have seen wealthy clients' appetite for financial complexity as limited. However, there is nothing traditional about the current market environment, and it is hardly surprising that their needs are becoming more complex in line with the economic climate. 

Against a backdrop of high financial volatility, many wealthy clients are turning to real estate as a safe haven. However, the rise in interest rates is making property acquisition ever more expensive, with mortgage financing costs more than doubling in Switzerland in 2022, as has the rate on 10-year fixed mortgages, which rose from 1.35% on 03.01.2022 to 3.11% on 02.01.2023(4) . As a result, UHNWIs(5)  legitimately expect their bank to be able to offer them solutions to optimise the cost of their real estate transactions in order to improve the overall return. For example, the current rise in interest rates is encouraging structuring that incorporates IRS, or interest rate swaps, and reduces the cost of the transaction thanks to a differential between short and long interest rates. So, when it comes to credit, the specific know-how and associated technical skills of private banks enable them to stand out and offer their clients solutions that are certainly more elaborate, or even complex, but that are also much more advantageous than those offered by so-called traditional banks.

Although 2022 was marked by an almost unprecedented concomitant fall in the equity and bond markets, with the SMI(6) index down by more than 17%(7)  and two major bond crashes, retail investors did not desert the financial markets for all that. For example, just over 1.5 million French retail investors invested in the equity markets in 2022, a fall of just 5.5% on the previous year(8) . As a result, banks have had to develop bespoke strategies to protect their clients' assets from the turmoil. For example, the sale of systematic short-term options helped to limit the decline in many clients' portfolios, thereby responding to a fundamental change in their needs in the face of a deteriorating environment. It is therefore the downturn in market conditions that is behind the more or less conscious change in wealthy clients' expectations in terms of financial sophistication. In other words, in order to withstand the headwinds, portfolios have had to be adapted, and in most cases, this has meant more complex investment strategies.

In addition to these sophisticated solutions, which are nonetheless based on classic mechanisms, private clients are also increasingly seeking diversification, in order to contain the risk associated with their investments.

A greater need for diversification

These days, UHNWIs expect their advisers to think carefully about their asset allocation as a whole, in order to determine the right degree of diversification to protect their portfolios from conditions that are a priori unfavourable to conventional strategies.

Private markets assets(9)  are now among the investments most favoured by wealthy clients. In 2020, they were already the fourth most popular investment vehicle for private investors(10) , just behind equities, mutual funds, and ETFs(11). Consequently, some private banks have changed their strategy, shifting from a simple distribution structure to a full-service model in order to meet their clients' needs. An integrated, open-architecture offering, based on 100% dedicated segregated(12) discretionary or advisory mandates, enables bespoke allocation across the entire spectrum of private markets, as well as the creation of resilient, diversified portfolios in terms of assets, strategies, managers, geographies, and vintages. And, in the current market context, that's exactly what clients seeking diversification and robustness are looking for.

Despite mixed performances over the medium to long term, the most experienced private clients are showing a real interest in a specific category of hedge funds. These are so-called trend-following strategies, also known as CTAs or Trend Followers. Some of these vehicles have achieved returns of over 20% in 2022, in stark contrast to the sluggish performance of equity and bond markets. These funds invest mainly via futures contracts in a wide range of financial assets, using a quantitative approach to detect and profit from both upward and downward trends. The return of volatility and directional trends(13)  provided a particularly favourable environment for alternative managers in 2022. In 2023, continued high inflation, rising interest rates and persistently high valuations should mean wide price variations and dispersion between asset classes, which CTA managers should be able to take advantage of. It is now up to private banks to make their experienced clients aware of the potential benefits, but also the risks, of this asset class.

The market context and the increased need for financial sophistication and diversification have led to higher expectations of private bankers in terms of proximity and availability. Indeed, more complexity means more client education and support.

More proximity and customisation

The unusual behaviour of the markets is a source of concern for many clients, and, in these circumstances, the role of the private banker is more important than ever. In this particular context, availability and education are cardinal virtues in the relationship between bankers and their clients, who expect explanations and justifications for the relative performance and downward behaviour of their portfolios. In Switzerland, clients' portfolios lost an average of 15.2% in 2022(14) . What's more, offering solutions that are considered complex requires a personalised educational approach, so that clients can fully understand how they work, as well as the constraints and risks involved. Clients' expectations of their private banker in terms of availability and attentiveness are therefore higher than usual, given the current, largely unstable environment.

To meet the expectations of multi-bank clients with specific needs, digital tools are a real asset when it comes to responsiveness. Firstly, because they increase the number of channels available to clients to get in touch with their private banker, at a time when communication between them is crucial. Secondly, because digital platforms make self-care tools available, offering clients a greater degree of autonomy via increasingly advanced functionalities. In a banking ecosystem where "24/7" is becoming the norm, digital is a formidable catalyst for the client experience. However, a survey conducted by Deloitte in 2021(15)  shows that private clients are willing to use digital channels for simple transactional activities, but that most of them prefer human interaction for more complex products and services. In short, in the private banking industry as in others, a successful client experience now depends on the right combination of interpersonal communication and digital interfaces, adapted to the skills and expectations of each client.

There is one factor in particular that private banks need to consider when customising their offering. A study published in January 2023 by McKinsey(16) shows that ESG(17)  products are gaining ground overall in the private banking industry. ESG mutual funds are already attracting more than 50% of new mutual fund inflows and should account for more than 30% of their assets under management by the end of 2023. While awareness of sustainable development concerns among today's high net worth clients varies considerably from one individual to another, particularly according to age or origin, it is certain that these considerations resonate strongly with the younger generations. As a result, private banks must now, if they have not already done so, start preparing to offer investment and financing solutions that fully integrate ESG criteria and make them a priority - not only to meet the expectations of some of their current clients, but also to ensure that their offering matches the requirements of their future clientele. 

Ultimately, the expectations of private banking clients have changed considerably in recent years, and this trend has only increased in the wake of the health crisis and the various tensions that have marked the past year (the Russian-Ukrainian crisis, high inflation, rising interest rates, the concomitant fall in equities and bonds, etc.). In 2023, while the risks of recession and economic and financial uncertainties will bring their share of challenges and questions for private bankers and their clients, there is no shortage of investment opportunities, and it is up to private bankers and their clients to seize them.



(1) Source: Federal Statistical Office (FSO) - 04.01.2022

(2) Swiss national bank

(3) Source:

(4) Source:

(5) Ultra-high net worth individuals

(6) Swiss market index

(7) Source: Bloomberg, figures as of 30.12.2022

(8) Source: Autorité des Marchés Financiers, More than 1.5 million investors bought or sold shares in 2022, 23.01.2023

(9) Private equity, real estate, private debt, and infrastructure

(10) Source: FINRA Investor Education Foundation Investing 2020, New Accounts and the People Who Opened Them

(11) Exchange Traded Funds

(12) The mandates relate to accounts that are 100% dedicated to private markets and separate from the client's other accounts.

(13) Directional trading is an investment strategy that involves following a trend, whether upwards or downwards, for as long as possible.

(14) Source: Performance Watcher, data at 16.01.2023

(15) Source:

(16) Source :

(17) Environmental, social and governance

Would you like to discuss this subject further with us?


Societe Generale Private Banking is the business line of the Societe Generale Group operating through its headquarters within Societe Generale S.A. and departments, branches or subsidiaries, located in the territories mentioned below, acting under the brand name "Societe Generale Private Banking" and distributors of this document.

This document is of an advertising nature and has no contractual value. Its content is not intended to provide an investment service, nor does it constitute investment advice or a personalized recommendation on a financial product, nor insurance advice or a personalized recommendation, nor a solicitation of any kind, nor legal, accounting or tax advice from any Société Générale Private Banking entity.

The information contained herein is provided for information purposes only, is subject to change without notice, and is intended to provide information that may be useful in making a decision. Information on past performance that may be reproduced in no way guarantees future performance.

The price and value of investments and the income derived from them may fluctuate, both upwards and downwards. Fluctuations in inflation, interest rates and exchange rates may adversely affect the value, price and income of investments denominated in a currency other than the investor's own. Any simulations and examples contained in this publication are provided for illustrative purposes only. This information is subject to change as a result of market fluctuations, and the information and opinions contained herein may be subject to change. No Société Générale Private Banking entity undertakes any obligation to update or amend this publication, which may become obsolete after consultation, and assumes no liability in this respect.

The offers related to wealth and financial activities and information mentioned in this document depend on the personal situation of each client, the legislation applicable to him/her and his/her tax residence. It is the potential investor's responsibility to check with his legal and tax advisors that he complies with the legal and regulatory provisions of the jurisdiction concerned. This publication is not intended for distribution in the United States, to US tax residents, or to any person or jurisdiction where such distribution would be restricted or illegal.

The offers related to wealth and financial information presented may not be adapted or authorized within all Société Générale Private Banking entities. In addition, access to some of these offers is subject to conditions of eligibility. Certain offers linked to the wealth and financial information mentioned may present various risks, imply a potential loss of the entire amount invested, or even an unlimited potential loss, and may therefore only be reserved for a certain category of investors, and/or only be suitable for informed investors who are eligible for these types of offers. 

Consequently, prior to any subscription to an investment service, a financial product or an insurance product, depending on the case and the applicable legislation, the potential investor will be questioned by his private banker within the Societe Generale Private Banking entity of which he is a client on his knowledge, his experience in investment matters, as well as his financial situation including his capacity to bear losses, and his investment objectives including his risk tolerance, in order to determine with him whether he is eligible to subscribe to the financial product(s) and/or investment service(s) envisaged and whether the product(s) or investment service(s) is/are compatible with his investment profile.

Potential investors should also (i) familiarize themselves with all the information contained in the detailed documentation for the service or product under consideration (prospectus, regulations, articles of association, key investor information document, term sheet, information notice, contractual terms and conditions, etc.), particularly those relating to the associated risks; and (ii) consult their legal and tax advisors to assess the legal consequences and tax treatment of the product or service under consideration. His or her private banker is also available to provide further information, to determine with him or her whether he or she is eligible for the envisaged product or service, which may be subject to conditions, and whether it meets his or her needs. 

Consequently, no Société Générale Private Banking entity can be held liable for any decision taken by an investor based solely on the information contained in this document.

This document is confidential, intended exclusively for the person consulting it, and may not be communicated or brought to the attention of third parties, nor reproduced in whole or in part, without the prior written consent of the Société Générale Private Banking entity concerned.

The Societe Generale Group maintains an effective administrative organization that takes all necessary measures to identify, control and manage conflicts of interest. To this end, Societe Generale Private Banking entities have implemented a Conflicts of Interest Management Policy to manage and prevent conflicts of interest. For further details, Société Générale Private Banking customers can refer to the conflicts of interest policy available on request from their private banker.

Societe Generale Private Banking has also set up a policy for handling customer complaints, available on request from their private banker or on the Societe Generale Private Banking website (


France: Unless expressly stated otherwise, this document is published and distributed by Société Générale, a French bank authorized and supervised by the Autorité de Contrôle Prudentiel et de Résolution, headquartered at 4, place de Budapest, CS 92459, 75436 Paris Cedex 09, under the prudential supervision of the European Central Bank ("ECB") and registered with the ORIAS as an insurance intermediary under number 07 022 493 Société Générale is a French société anonyme with capital of €1,010,261,206.25 at February 1, 2023, headquartered at 29, boulevard Haussmann, 75009 Paris, and with a unique identification number 552 120 222 R.C.S. Paris. Further details are available on request or at

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Monaco: This document is distributed in Monaco by Société Générale Private Banking (Monaco) S.A.M., located at 11 avenue de Grande Bretagne, 98000 Monaco, Principality of Monaco, regulated by the Autorité de Contrôle Prudentiel et de Résolution and the Commission de Contrôle des Activités Financières. Financial products marketed in Monaco may be reserved for qualified investors in accordance with the provisions of Law no. 1.339 of 07/09/2007 and Sovereign Order no. 1.285 of 10/09/2007. Further details are available on request or at

Switzerland: This document may constitute advertising within the meaning of the Financial Services Act ("LSFin"). It is distributed in Switzerland by SOCIETE GENERALE Private Banking (Suisse) SA ("SGPBS" or the "Bank"), headquartered at rue du Rhône 8, CH-1204 Geneva. SGPBS is a bank authorized by the Swiss Financial Market Supervisory Authority (FINMA). This document does not constitute investment advice or a recommendation by SGPBS. The Bank recommends obtaining professional advice before acting or not acting on the basis of this document, and accepts no liability in connection with the content of this document. Financial instruments, including in particular units in collective investment schemes and structured products, may only be offered in accordance with the LSFin. Further information is available on request from SGPBS or at

This document is not distributed by SG Kleinwort Hambros Bank Limited in the UK, nor by its branches in Jersey, Guernsey and Gibraltar, which together operate under the brand name "SG Kleinwort Hambros". Consequently, the information communicated and any offers, activities and asset and financial information presented do not concern these entities and may not be authorized by these entities or adapted in these territories. Further information on the activities of Societe Generale's private banking entities located in the United Kingdom, the Channel Islands and Gibraltar, including additional information of a legal and regulatory nature, is available at