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Societe Generale Private Banking 1st Rendezvous with French Cinema Launches in Singapore in December

Singapore, 15 November 2011 – Singapore launches the Societe Generale Private Banking 1st Rendezvous With French Cinema from 7 to 13 December 2011, a prestigious film festival that showcases the best of contemporary French Cinema. Organised by the Unifrance, Institut Français and Alliance Française de Singapour, the Societe Generale Private Banking 1st Rendezvous With French Cinema aims to promote the latest French films to International and Asian audiences and to offer a business platform for French and regional industry players to network with each other. Over 20 films will be screened across four venues – Golden Village Vivocity, Shaw Lido, The Cathay cinemas as well as the Alliance Française Theatre.

The festival programme will feature new film releases, some of which will make their Asian premiere in Singapore. Through the screenings and professional sessions for French and regional film distributors, the Festival aims to encourage wider distribution of French movies in the region. In line with the industry objectives of the Festival, it will partner with the Asia Television Forum (ATF), Asia’s leading content market, to bring to Singapore 12 sales agent companies from France. The Gala Opening of the Societe Generale Private Banking 1st Rendezvous With French Cinema will also officially launch ATF 2011.

The Festival will open with The Artist, a film directed by Michel Hazanavicius. Set in Hollywood between 1927 and 1931, the film is about the decline of a male star as the silent movie era made way for the talkies. The film stars one of France’s leading actors of the day, Jean Dujardin, who won the Best Actor Award at the 2011 Cannes Film Festival for his role in the film. Among others, the films that will be premiering at the Festival include, The Well-Digger’s Daughter, the directorial debut of celebrated French actor, Daniel Auteuil; Special Forces by director Stéphane Rybojad and A Happy Event directed by Rémi Bezançon.

The Festival will also pay homage to leading lady of French Cinema, Carole Bouquet, through a Retrospective segment featuring five of her films. Known internationally for her role in the 1981 James Bond movie, For Your Eyes Only, Ms Bouquet will lead the delegation of actors and directors coming to Singapore. To date, confirmed members of the delegation also include directors Stéphane Rybojad and Rémi Bezançon, actor Pio Marmaï from the film, A Happy Event and actress Astrid Berges-Frisbey from the film, The Well-Digger’s Daughter. There will be more confirmations to come. Audiences will also get a chance to meet and interact with them during post-screening sessions.

Elaborating on the intersection of the art and business of cinema, His Excellency, Olivier Caron, the French Ambassador in Singapore says, “Societe Generale Private Banking 1st Rendezvous With French Cinema will showcase the best of what contemporary cinema from France has to offer. Singapore has rapidly developed into an important regional media and cultural hub where there will be strong support for a confluence of the art and business of cinema. It is also with the backing of the business community in Singapore, such as international financial institution, Societe Generale Private Banking that we are able to realise this festival. Through cinema, we hope to further strengthen the already robust cultural and economic ties that both France and Singapore share.”

Societe Generale Private Banking has been actively supporting the arts since their establishment in Asia in 1997. The Societe Generale Private Banking 1st Rendezvous With French Cinema offers a relevant, refined and innovative artistic platform that will be perfectly aligned with the interests of all high net worth individual clients. Speaking about their support of the Festival, Mr Olivier Gougeon, Regional Chief Executive Officer – Asia Pacific explains, “As a key player in the private banking industry, Societe Generale Private Banking is committed to support the arts in Asia. We are always on the lookout for interesting and refined initiatives that will interest our clients and we notice that our sponsorship of the Cannes Film Festival really appeals to our Asian clients. Which is why we decided to help to bring a high quality cinema festival to Singapore, working in partnership with the team of professionals from the French film industry. Our aim is to create a festival built on the universal value of team spirit and provide the opportunity for our clients to attend the screenings of these excellent films.”

Societe Generale Private Banking 1st Rendezvous With French Cinema has its roots in the French Film Festival.  The Festival introduced French films to Asian audiences and its success has paved the way for the brand new event. Over the years, French films have become familiar to Asian audiences through the offerings of French Film Festivals throughout Asia. With a strong following for French cinema, the time is now right for a larger regional event with a market aspect for wider distribution of French films in the Asian region.

Societe Generale Private Banking 1st Rendezvous With French Cinema is proudly sponsored by Societe Generale Private Banking as Title Sponsor, with Perrier Jouet as Official Champagne, Swarovski as Official Fashion Sponsor, Air France as Official Airline, Renault as Official Car and Angeniuex for Official Film Industry Support. It will be an event of Encore, the European Season and Voilah!. The festival will run from 7 to 13 December 2011. More details about the festival can be found at www.rendezvouswithfrenchcinema.sg.

For media enquiries, please contact:

Nirwan Noran
Phish Communications
Tel: 6344 2956
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Email: nirwan@phish-comms.com

Constance Goh
Phish Communications
Tel: 6344 2953
Mobile: 9673 9465
Email: constance@phish-comms.com