Societe Generale Private Banking renews its partnerships with golfers Jeev Milkha Singh and Christian Cevear
Societe Generale Private Banking has renewed its support for the Indian player Jeev Milkha Singh, the first ever Indian golfer qualified for the European Tour and the Augusta Masters, and for the French golfer, Christian Cevaër, winner of the European Tour in 2009. The sponsorship contracts will each last for two years.
The private bank today sponsors four international golfers including the Argentinian golf player, Angel Cabrera, winner of the US Open in 2007 and the Augusta Masters in 2009, and Thomas Levet, winner of the French Open in 2011 and the Andalucian Open in 2008.
Renewing these partnerships enables Societe Generale Private Banking to offer its private clients the opportunity to play with top-level golfers through an exclusive events programme organised around this sport throughout the world.
These partnerships are part of an approach by Societe Generale Group which began in 2001. That year, the bank became a major partner of the French Golf Federation, then, in 2008, of the Evian Masters, a major international womens’ tournament.
Jeev Milkha Singh is the first Indian golfer to qualify for The European Tour continued to compete at the very highest level in 2009, finishing fourth in the WGC-CA Championship – one of three top ten finishes which helped him to 34th position in the inaugural Race to Dubai.
His third European Tour career victory came in 2008 in Austria. A consistently strong season saw him finish in the top ten eight times, worth 12th place on the money list. In April 2007, became the first Indian golfer to participate in the Masters Tournament and acquitted himself well, finishing in a tie for 37th place at Augusta National.
Off the course, the highlight came when he was granted the Padma Shri by the Indian government, an award – the equivalent of a knighthood - given to Indian citizens to recognise their distinguished contribution in various spheres of public life, including the arts, industry and sports. The son of former Olympic sprinter Milkha Singh, he really hit his stride in 2006 with wins in the Volvo China Open and the season-ending Volvo Masters at Valderrama. Also enjoyed huge success in Asia, where he finished Number One on the 2006 Order of Merit, a feat he repeated in 2008 thanks largely to his Barclays Singapore Open victory.
Christian Cevaër was born in Nouméa (New Caledonia) in 1970. His passion for golf was encouraged by Exalt Hopu, and he played in Tahiti for two years, with ambitions of becoming a professional.
With a handicap of 6, and full of determination, he attended Stevenson School in Pebble Beach, California, where he could both study and refine his game. Four years later he won a scholarship to Stanford University, where he was coached to a high level while playing with the French amateur team every summer. His first big break came in 1989 when he won the French amateur championship with a +2 handicap. He also won renown on the European golfing scene when he won the Junior British Open in 1988. After his military service in 1993 he became a professional golfer, launching his career with a bang by becoming French champion.
He then won the European pre-qualifications, opening the way to the 1994 European Challenge Tour. He reached 24th place, thus confirming his position as a serious contender. In 1995 he joined the PGA European Tour, taking fourth place in the Scottish PGA Championship. One of his goals for 2004 was to win one of the European Tour tournaments. Christian won the Spanish Open and reached fourth place in the Volvo Masters, which brings together the 60 best players of the season. In 2007 he ended in second place in the Scandinavian Masters and fourth in the Madeira Island Open. In 2008 he got to third place in the Omega European Masters, and in 2009 was Champion of the European Open.
His main assets are his sharp analytical skills, his strategy on the course and his short game.