Societe Generale Private Banking recruits veteran Private Banker as Head of ASEAN

Societe Generale Private Banking has appointed Benedikt P.A. Maissen as Managing Director & Head of ASEAN region, effective 22 March 2010. Mr Maissen reports to Pierre-F. Baer, Chief Executive Officer (Singapore & South Asia) of Societe Generale Private Banking in Singapore.

Mr Maissen is responsible for further pursuing the growth strategy of the private bank in Southeast Asia, through its regional hub in Singapore. With over 26 years of private banking experience, including 22 years with major European private banks in Asia, his extensive expertise in building and running profitable business with the wealthy clientele in Asia will be instrumental to the development of Societe Generale Private Banking in the region.

This key appointment confirms Societe Generale Private Banking’s commitment to the ASEAN region, which occupies an important position in the wealth management industry in Asia. By recruiting talented bankers, the private bank is demonstrating its strong ambitions to provide the top level of expertise to its high net worth clients.

Benedikt P.A. Maissen, 50, has a Swiss Commercial Diploma, Brig (VS) and started his career at Credit Suisse, occupying various roles across the bank. He moved to Asia in 1987 and has worked with several international banks in Hong Kong and Singapore including Credit Suisse, Deutsche Bank and UBS. He joined Barclays Wealth Singapore in 2005, where he was head of South East Asia, Europe and Japan desks.