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Publication & Media

Appointments at Societe Generale Private Banking

Societe Generale Private Banking announces the following appointments, effective from November 1st 2010:

Laurent Joly has been appointed Global Head of Wealth Planning, Fiduciary Services and Life Insurance. He will be based at the private bank’s head office in Paris. Laurent Joly replaces Olivier Gougeon, previously Global Head of Wealth Planning and Fiduciary Services, who was recently appointed Chief Executive Officer of Societe Generale Private Banking for South Asia.

Laurent Joly, 45, holds a degree from the National Institute of Applied Science of Lyon. He started his career in 1989 at the Inspection department of Societe Generale group. From 1996 to 1998, he was the Assistant Director of a group of bank agencies within the retail network in France. Then, in 1998, Laurent Joly was appointed Director of e-banking projects of Societe Generale (French Retail Network). In 2000, he headed a subsidiary of Societe Generale group, in charge of distributing high-end investments. In 2003, he was appointed Head of Sales of Societe Generale Private Banking France, before joining Societe Generale Bank & Trust in Luxembourg as Head of Private Banking activities in 2006.

Claudio Bacceli has been appointed Head of Private Banking at Societe Generale Bank & Trust Luxembourg, replacing Laurent Joly.

Claudio Bacceli, 54, studied at the University of Economic Sciences in Rome. He started his career in 1980 at Banca Commerciale Italiana (Intesa Group), in the bank’s Italian and international retail banking operations. Between 1994 and 2004, Claudio Bacceli held various positions at the Société Européenne de Banque (SEB) in Luxembourg (Intesa group), notably as an Administrator. He joined Societe Generale Bank & Trust in Luxembourg in 2005 as Director, in charge of Wealth Planning. He was then appointed Deputy Head of Private Banking activities in 2008 and Head of Sales in July 2009.

François Farjallah has been appointed Deputy Head of Private Banking and Head of Sales at Societe Generale Bank & Trust Luxembourg, replacing Claudio Bacceli.

François Farjallah, 38, has an Executive MBA from Carnegie Mellon University (USA) and a MBA in International Wealth Management from HEC, Geneva. In 2007 he joined Societe Generale Private Banking as Chief Executive Officer of the Greek branch and member of the executive board of Societe Generale Private Banking Middle East in Dubai. Prior to this he spent 9 years at Credit Suisse, where he occupied different roles, including Senior Private Banker in Switzerland covering the Greek and Cypriot markets, and Chief Representative in the Levant, managing the Credit Suisse subsidiary in Lebanon.